Resume

PROFESSIONAL EXPERIENCE

Marketing Communications Manager

Flooid, Global Retail Software Company                                                  January 2023 – present

Key Responsibilities

  • Implement targeted global marketing strategies to attract customers and partners, strengthen brand recognition, and support transparency about Flooid’s POS software and managed services
  • Collaborate with internal and external subject matter experts to create communication materials, such as blogs, one sheets, white papers, emails, presentations, and videos
  • Create internal communications, such as a monthly newsletter and company event videos
  • Elevate social media channels by producing engaging content about our product, services, and employees
  • Develop and present concise marketing messaging for the sales team to use for customer discussions

Achievements

  • Key member of Flooid’s trade show team at NRF’s Retail’s Big Show in NYC and Retail Tech Show in London, engaging with partners, potential customers and supporting private company events
  • Coordinate and attend company-hosted events in the U.S. and U.K. for partners and customers
  • Nominated for Employee of the Quarter (“FAB” Awards) – November 2024

Community Recreation Assistant

Department of Defense, Key West Naval Air Station                         January 2023 – present

Key Responsibilities

  • Assist with the execution of events for Morale, Welfare & Recreation (MWR) on base as a DoD Civilian

Communications Specialist

KRA Corporation, Workforce Development                                       May 2021 – January 2023

Key Responsibilities

  • Developed and implemented strategic national internal and external communications strategies
  • Managed KRA’s online presence by producing social media and website content
  • Collaborated closely with the Leadership Team, internal staff, partners and clients from various time zones
  • Created and designed marketing resources, such as print ads, social media posts, emails, CEO messages, templates, videos & conference materials
  • Distributed external monthly eNewsletter to 10k subscribers, including key clients & partners
  • Tracked and reported on project KPIs and social media analytics, adjusting strategies to improve results
  • Managed multiple projects with competing deadlines by creating project plans and delegating tasks
  • Attended workforce development conferences nationwide as the “Face of KRA” to foster partnerships

Achievements

  • Established KRA’s first external eNewsletter
  • Created the Communication Workflow Standard Operating Procedure to streamline requests
  • Launched KRA’s first internal Corporate Communications Committee

Public Communications Specialist

Jefferson-Madison Regional Library                                                   March 2019 – May 2021

Key Responsibilities

  • Proactively liaised with internal and external stakeholders to create targeted marketing campaigns
  • Managed and expanded social media channels by creating visually engaging content
  • Created and distributed print and digital communications, including press releases, eNewsletters (200k subscribers), blog posts and staff newsletters
  • Designed magazines, posters, bookmarks and ads to promote a variety of programs, events and services
  • Nurtured partnerships with local media to grow JMRL’s presence on TV, radio and in newspapers

Achievements

  • Designed and distributed 50-page magazine called Beyond the Books (three editions per year)
  • Developed and executed strategic marketing campaign for Nelson Memorial Library’s grant fundraiser, surpassing the $150k fundraising goal, by creating informative videos using Adobe Premiere Pro.

Media and Communications Officer

Lockyer Valley Regional Council(Australia)                                   March 2015 – January 2019

Key Responsibilities

  • Managed the local government organization’s online presence, including social media, intranet & website
  • Drafted, edited, and distributed high-quality written communications, such as press releases, presentations, emails, speeches, CEO messages, weekly and monthly newsletters and crisis communication messages
  • Collaborated with a variety of departments to create marketing plans for both internal and external campaigns. For example, I liaised closely with the Waste Management Team to create a marketing campaign for the Garage Sale Trail (GST) initiative. The following year, the event saw a 50% increase in participants. The campaign was so successful that I was invited to share my strategies during the annual GST National Webinar.
  • Dissected complex topics and used the voice of the Mayor and CEO in press releases
  • Designed posters, brochures, infographics, newspaper ads, signs, stickers, and t-shirts
  • Developed key relationships with media and stakeholders, from local to international agencies
  • Attended a variety of networking events as a brand ambassador to engage with stakeholders and tourists
  • Mentored high school students and guest lectured for Business and Communication classes (grades 11-12)

Achievements

  • Managed the design, development and implementation of the new corporate website
  • Created and implemented the Social Media Policy and Social Media Procedure
  • Nominated Employee of the Quarter
  • Recognized as a rising leader and represented LVRC at the 2017 LGPA Australasian Management Challenge
  • Guest speaker for Australian national webinars about social media marketing for Garage Sale Trail

Communication and Events Assistant

Greenslopes Private Hospital (Australia)                                         September 2014 – March 2015

Key Responsibilities

  • Developed communication materials for Volunteer Services andsupported event planning for the annual fundraising gala by researching venues & entertainment, creating guest lists and managing RSVPs

EDUCATION

Longwood University

Master of Business Administration (MBA) – Marketing Track (Graduated with 3.6 GPA)

University of Queensland (Australia)
Graduated with:
Bachelor of Arts – Journalism
Bachelor of Arts – Communication (Communication, Media & Culture)

Virginia Tech
Bachelor of Arts – Communication (Electronic & Print Media)
Bachelor of Arts – English (Creative Writing)

TECHNICAL SKILLS

  • Adobe Creative Suite: InDesign, Photoshop, & Premiere Pro
    • InDesign Essentials Certificate
  • Microsoft Office Suite
  • Video Creation & Editing
  • Website & Intranet Management
  • MailChimp & Constant Contact
  • Sprout Social, Hootsuite, Agorapulse
  • Canva
  • Photography