What is it?

Garage Sale Trail is Australia’s biggest weekend of garage sales, featuring more than 10k virtual and community garage sales nationally.

Communication Strategy

Social media campaigns, photo shoots, interviews, media releases, posters, and videos were all incorporated to spread awareness about the Garage Sale Trail throughout the Lockyer Valley region (Queensland, Australia).

This included liaising with the waste management team, councilors, participants, Garage Sale Trail team and other areas of the organization.

Promotional videos:

• Garage Sale Trail 2018 ‘thank you’ video
  • Picture slideshow of garage sales from the event.
• Garage Sale Trail 2017 promo video
  • Sourced and conducted interviews of upcoming participants in the Garage Sale Trail to help promote the event and raise awareness about the importance of reusing.
• Garage Sale Trail 2017 ‘thank you’ video
  • Follow-up video with videos and interviews from the event.
• Garage Sale Trail 2016 promo video
  • Created video from photo-shoot with the mayor and councilors to promote the initiative.
• Garage Sale Trail 2015 promo video
  • Liaised with waste management team and local donation shop to produce a promo video with examples of garage sale trail worthy materials.

Featured as a Guest Speaker – National Webinar

For two consecutive years, I was invited by the Garage Sale Trail marketing team to share my communications strategy for promoting the event in the Lockyer Valley region.

Click on the videos below to listen to my discussions…

Using Different Methods to Promote (Social Media, Internal News, Print Media, and Local Fairs) – 2017 Webinar

Using Social Media for Promotion – 2016 Webinar